FASHION BUSINESS STARTUP

 Overview:

This week builds the foundation for your startup. You'll gain clarity on India’s fashion industry landscape, identify your niche, understand different business models, and align your personal style with a business vision.

Key Learnings:

• Indian fashion market structure: ethnic wear, streetwear, fusion, sustainable fashion
  
• Different fashion business models: B2C, D2C, online vs offline
  
• Legal basics: how to register a fashion business in India (GST, MSME, trademarks)
  
• How to identify customer needs and market gaps
  
• Crafting your mission, vision, and brand purpose
  

End Result:

By the end of Week 1, you will have a clearly defined fashion business concept, a compelling brand vision, and a legally informed plan to register your startup in India.

 Overview:

This week is about turning ideas into tangible products. You'll learn how to plan a collection, source fabrics, create tech packs, and understand Indian manufacturing and artisanal networks.

Key Learnings:

• How to design a capsule collection (3–5 products)
  
• Building moodboards, style guides, and color palettes
  
• Working with Indian artisans, suppliers, and vendors
  
• Creating tech packs and sample sheets
  
• Basics of costing, pricing, and sustainable production
  

End Result:

By the end of Week 2, you will have a focused product development plan, a sample-ready tech pack, and a sourcing strategy customized for the Indian fashion supply chain.

 Overview:

Week 3 helps you build a brand identity and go-to-market plan. You’ll design your logo, create social media content, and understand fashion marketing in India—especially via Instagram and influencer networks.

Key Learnings:

• How to create a compelling brand identity: logo, packaging, storytelling
  
• Indian social media playbook: IG Reels, YouTube Shorts, influencer collabs
  
• Website basics: Shopify, Woocommerce, or fashion marketplaces
  
• Offline sales strategies: pop-ups, exhibitions, boutique partnerships
  
• Planning a soft launch or pre-order campaign
  

End Result:

By the end of Week 3, you will have a fully developed brand identity, a social media marketing kit, and a digital storefront or offline launch plan ready to deploy.

 Overview:

The final week focuses on business strategy, operations, and fundraising. You’ll finalize your business model, practice your investor pitch, and launch your product at a mini showcase.

Key Learnings:

• How to write a lean fashion business plan and model canvas
  
• Understanding Indian startup funding and bootstrapping options
  
• Operations & logistics: inventory, delivery, payment gateways
  
• Using AI tools for branding, analytics, and customer service
  
• How to pitch your brand to buyers, investors, or mentors
  

End Result:

By the end of Week 4, you will have a complete business plan, a compelling investor pitch deck, and a mini launch event that introduces your fashion brand to the world.