SOCIAL MEDIA MARKETING

 Overview:

This week lays the groundwork for understanding social media marketing. Learners explore platforms, branding, goal setting, and content formats—setting a strong strategic base for the rest of the course.

Key Learnings:

• Fundamentals of social media marketing and the digital landscape
  
• Setting SMART goals and tracking KPIs
  
• Choosing the right platform based on audience
  
• Creating a brand voice and identity
  
• Types of content and how to use them effectively
  

End Result:
By the end of Week 1, learners will have a solid foundation of social media marketing concepts, a clear brand voice, and a strategic understanding of how to select the right platforms and content types.

 Overview:
This week dives into planning, design, and copywriting—key elements of high-performing social media content. Learners also explore short-form video content creation and engagement through stories and live features.

Key Learnings:

• Developing content calendars and post schedules
  
• Writing compelling captions and using hashtags strategically
  
• Designing branded visuals with tools like Canva and Figma
  
• Creating engaging videos (Reels, Shorts, TikToks)
  
• Maximizing engagement with stories and live sessions
  

End Result:
Learners will be equipped to create a cohesive content plan, produce branded visuals and videos, and build interactive content like stories and live sessions.

 Overview:
This week covers in-depth strategies for each major platform and introduces paid advertising essentials. Learners discover how to optimize content for specific platforms and start running paid campaigns.

Key Learnings:

• Platform-specific strategies for Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and TikTok
  
• Understanding audience behavior on each platform
  
• Basics of paid advertising: campaign setup, objectives, and audience targeting
  
• Using Meta Ads Manager and running basic ad campaigns
  

End Result:
Learners will be confident navigating and strategizing for all key platforms and will know how to set up and run basic paid ad campaigns.

 Overview:
The final week focuses on scaling, tracking, automation, and presenting a full campaign. Learners explore influencer strategies, data-driven decisions, and brand monetization.

Key Learnings:

• Organic growth hacks, UGC, and influencer collaboration
  
• Analyzing performance through platform insights
  
• Automating posts and chat interactions
  
• Handling crises and building a personal or business brand
  
• Crafting and presenting a 30-day social media campaign
  

End Result:
Learners will walk away with a complete 30-day social media strategy, presentation-ready campaign materials, and a toolkit of growth, analytics, and automation methods for real-world success.